Role
UX Designer
Time
3 Months
Tool
Figma
Disabled people experience difficulties when trying on so many outfits physically.
People get frustrated after physically trying on a wide range of clothes.
Making both disabled and non-disabled individuals stylish, confident, and up-to-date with trends.
Advancing contactless and efficient shopping.
Permanent, temporary, situational disable people
16-65 years old people
Using smartphone
Willing to experience new things
User research
Aggregated Empathy Map
Value proposition
How Might We
Persona
I conducted a screener survey, interviews, and created an empathy map to understand the users I am designing for and their needs.
My screener survey summary: https://forms.gle/8HBHHXsj8HFTZ257A
As a result of the survey, I had a clear understanding of the demands of users and what features to include while creating the app. I designed an aggregated Empathy Map to understand a user's point of view based on what the user "says," "thinks," "does," and "feels."
I conducted a screener survey, interviews, and created an empathy map to understand the users I am designing for and their needs.
My screener survey summary: https://forms.gle/8HBHHXsj8HFTZ257A
I conducted a screener survey, interviews, and created an empathy map to understand the users I am designing for and their needs.
My screener survey summary: https://forms.gle/8HBHHXsj8HFTZ257A
During this design phase, I came up with HMW (How Might We) questions to help provide solutions to user concerns. I created HMW questions such as:
How might we help users so they don't have to stand in the changing room line?
How might we help users who can not find a fitting room in the store?
How might we help users who are having trouble finding clothing that fits perfectly?
How might we help users if they are unmotivated to wear every piece of clothing?
How might we help users in protecting their privacy when they share information on their phones?
How might we make it easier for consumers to match accessories to outfits?
Problem statement
Hypothesis statement
Empathy map
User journey map
A user story
Crazy eight
Goal statement
Big picture storyboard
Closeup storyboard
Daniel is a Graphic Designer who needs to try a wide range of clothes without wearing them in real because he is handicapped, he is not comfortable trying so many clothes physically, yet he wants to stay confident and stylish with the trend.
If Daniel uses an app to virtually try a wide range of clothes then he won’t have to wear them physically and see himself how he will look in each pair along with customization.
As a result of the survey, I had a clear understanding of the demands of users and what features to include while creating the app. I designed an Empathy Map to understand a user's point of view based on what the user "says," "thinks," "does," and "feels."
Mapping Daniel’s user journey shows, how important it is to have an app like this that does everything for him with the help of fingertips only.
As a disabled and stylish person living with old parents, I want to try a wide range of clothes without wearing them in real, so that I can be comfortable seeing how I will look in that pair, and then I would like to buy clothes.
Crazy Eight is another exercise used during the ideation stage to generate eight potential solutions for the problems and challenges faced by consumers. I spent 8 minutes thinking about different solutions to users' problems. I came up with a few ideas to add to the app like trying clothes virtually, customization of clothes, accessories recommendations, privacy options, shopping from small businesses, trending styles, and sharing options.
If Daniel uses an app to virtually try wide range of clothes then he won’t have to wear physically and see himself how he will look in each pair along with customization.
If Daniel uses an app to virtually try wide range of clothes then he won’t have to wear physically and see himself how he will look in each pair along with customization.
Scenario: Daniel wants to try and purchase outfits for his upcoming parties that will boost his confidence.
Scenario: Daniel wants to try and purchase outfits for his upcoming parties that will boost his confidence.
If Daniel uses an app to virtually try wide range of clothes then he won’t have to wear physically and see himself how he will look in each pair along with customization.
User flow
Paper wireframes
Digital wireframes
Low-fidelity prototype
Usability studies